Naf Naf for a stylish winter

The French label Naf Naf quickly became the go-to for young girls and young women: easy, original fashion at reasonable prices. That was all it took to win the hearts of fashion lovers.

You do not need to go luxury to be well dressed, and Naf Naf proves it with covetable outfits that are hard to resist. But first, a quick look back at the brand's history and its original mascot: Naf Naf, of course, the most resourceful of the three little pigs from our childhood, the one who outwitted the big bad wolf and gave Gérard Pariente, one of the brand's founders, his nickname. The label launched in 1973 under the direction of the two Pariente brothers, Gérard and Patrick. At first, they specialised in clothes ready to be dyed; it was only in 1978 that their new collection was named Naf Naf and given a little pink pig as its mascot, a nod to their childhood.

The brand's 'big bad look' slogan and its little pig mascot ran out of steam after many years of service: they made way for the famous Ns separated by an arrow pointing up and down, enclosed in a circle meant to symbolise duality.

As the years passed, Naf Naf stayed true to itself, while the Pariente brothers were said to be looking to sell the label. In 2006, Patrick Pariente bought his brother's shares; in 2007, the label was finally acquired by the Vivarte group.

A glance at the autumn/winter collection and we are convinced: from wide-leg trousers to coloured tights, from the little sleeveless faux-fur gilet to the shirt dress, not forgetting leggings, chunky knit jumpers and platform heels... Everything is there for a stylish winter without breaking the bank.

Now, on to fashion the Naf Naf way!

Soft colours and high heels: we love the effortless, delicate feel of this grey shift dress, the softness of these powder-toned leggings, the cable-knit patterns that are perfectly on trend on this must-have little jumper, and this pretty little jumper dress with a braided neckline in an eyeshadow shade!

These two easy autumn looks are perfect too: wide-leg or bootcut jeans, a belted checked blouse, or a little sleeveless jacket and mustard court shoes. Impeccable.

Dresses and skirts, essentials this winter, follow one another without looking alike: printed, short, loose, understated, wool, fitted... And they can be worn however you like, with a large parka, a small padded jacket or a vintage leather jacket.

Of course, you are then free to mix styles, colours and shapes to create a look that is all your own. Whether you lean boho or casual chic, it is hard to choose!

To discover the current collections and the list of shops, the brand's website is still the best first stop before heading to a store.

Budget

On the wallet front, the idea is the same as it was at the start: to put together a complete outfit without spending a month's salary. Expect to pay around £30 to £50 for a chunky knit jumper, £35 to £60 for a dress or jumper dress, £35 to £50 for wide-leg or bootcut jeans, and £80 to £130 for a parka or padded jacket that really sees you through winter. A complete outfit — bottoms, top, knitwear and shoes — therefore usually comes in between £100 and £215. These ranges vary according to materials, end of season and discounts: sales, outlet stores and end-of-line collections quickly bring the total down, unlike wool or leather pieces, which are more expensive to produce.